Introduction
about me
I specialize in paid advertising, email marketing, and content strategy, driving engagement and conversions across B2B and B2C industries. I have managed Google Search, Meta Ads and LinkedIn Ads, developed email automation in Salesforce, designed and overseen company newsletters and created content for LinkedIn, YouTube, Instagram, Pinterest and YouTube. Additionally, I have conducted professional photoshoots of company employees for marketing materials. Previously, at Meta, I optimized ad performance and workflows. With expertise in marketing automation, SEO, and social media, plus Google Ads certifications, I take a data-driven approach to product marketing.
Photography
case studies
Reviving Lost Leads Through Email Marketing Automation
I led a Salesforce-powered 4-email automation journey to re-engage cold leads for a medical device and IVD regulatory consultant. The campaign used personalized messaging, behavioral triggers, and engagement-based actions to optimize responses. Emails included a re-introduction, targeted follow-ups for non-openers, incentives for engaged leads, and a final urgency-driven push. Click behavior determined next steps, refining lead scoring and segmentation. The result: 40% increase in newsletter sign-ups for future marketing efforts.
Lost Lead Email Journey
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Driving Webinar Sign-Ups Through LinkedIn Advertising
I led a LinkedIn paid advertising campaign to promote a company webinar, targeting medical device manufacturers, LinkedIn followers, and website visitors. By optimizing audience segmentation, ad creatives, and messaging, the campaign effectively engaged the right prospects. The result: an 80% increase in webinar sign-ups, demonstrating the power of strategic ad targeting in driving event participation.
Webinar Signups
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Boosting Cross-Sales Through Email Marketing
I led a targeted email marketing campaign to cross-sell services to U.S.-based clients already signed up for one offering. Using personalized messaging, automation, and strategic follow-ups, the campaign highlighted the benefits of the additional service and addressed potential objections. Engagement-based triggers optimized email sequencing, ensuring the right message reached the right audience. The result: increased conversions and deeper customer engagement through tailored cross-selling efforts.
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Languages
skills
WordPress
Adobe Suite
Canva
Salesforce/Pardot
Paid Ads
GTM Strategy
User Journeys
Skills
videography
Education
university of houston, houston, TX
B.A. JOURNALISM - PRINT MEDIA